With a sharp focus on the outstanding knowledge infrastructure and empowered city partnership network, The Hague is able to offer a powerful proposition. The development makes the city increasingly relevant to both international associations who are in search for an inspiring context and for event organisers who value efficiency, quality and class.
“We are extremely pleased to see the results of our work acknowledged in the ICCA rankings – it really is moment for celebration,” said Ms. Nienke van der Malen, The Hague Convention Bureau (THCB) director, who was appointed last year to further develop and bring the strategy to life.
“But at the same time we know that we have only just started to make serious progress, and that we have a long way to go to meet our own extremely ambitious and exciting goals for the city,” she added, emphasizing that the new rank is a great motivation for THCB staff and partners alike.
The year 2016 is most certainly going to bring further success, with some very strong initiatives already launched in the first two quarters– from the new brand identity to intensive internal optimization of the partnership network. “The city is going through a forward-looking transformation to become leading in the field of innovation and startups and the event industry is in the perfect position to benefit from it and to contribute to it,” according to Mr. Karsten Klein, The Hague's alderman for Economic Affairs. “We are very much looking forward to welcoming a wide range of high-profile events in the years to come.”
Internationally, The Hague is currently ranked 93rd together with such cities as Auckland and Marseilles, closely following Moscow and San Diego.
“There is a huge potential for growth: in the international association market we are not competing against other Dutch cities. We are competing against all of the cities in the world in attracting knowledge, business, investment and talent to our destination,” underlined Ms. van der Malen. “The fact that we have this space to grow is a compelling argument for the implementation of a steady long-term approach to development, one that will bring sustainable success.”
“We are extremely pleased to see the results of our work acknowledged in the ICCA rankings – it really is moment for celebration,” Ms. Nienke van der Malen, The Hague Convention Bureau (THCB) Director.